9/19/2023 0 Comments Aida stands forWho will need my product and how can I make these individuals interested? In practice, you will have someone’s interest when they pick up your folder or click to your website to read more about what you have to offer. It is therefore very important to determine this group. This step can be a bit more complicated because the product might only be interesting to a specific group of people-your target audience. Good, now that you have your customer’s attention, the next step is to make them interested. Don’t be afraid to get personal with your customers! Emotional marketing is making its uprise. One example how to do this, is starting an email from a campaign with “ Hi Milou! Here is our monthly newsletter again” grabs my attention more than a message like “ Our monthly newsletter is out again“. You can grab their attention and make your customer feel special by using their name in communication.
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